Every December here at zero2one, we impatiently wait for PANTONE to release what colour they will be championing for the following year. We even carry out a little ‘PANTONE sweet sweepstake’ in the office to keep it interesting and slightly profitable in the form of chocolate!
And today victory was mine when PANTONE announced their Colour of the Year for 2018 as… Ultra Violet!
This decadent shade has been on our radar over the last few months when we saw the trend for Palma Violets appear and the noticeably regal hue popping up in PANTONE’s TECH-nique trend and Pattern bank’s Neon Tropics look.
Described by the colour institute as “conveying originality and ingenuity, the magical Ultra Violet is a distinctive and complex purple shade that fascinates and intrigues.”
Pantone Vice President Laurie Pressman has said the colour was chosen to “evoke a counterculture flair. We are living in complex times [and] we’re seeing the fear of going forward and how people are reacting to that fear.”
This bold yet mystical violet works well on large items like sofas, upholstered beds, or as a striking feature wall, and pairs beautifully with a lighter pastel purple hue. But if you’d prefer to take on a true contrasting look, mix with sunny yellow or pillar box red for extra opulence.
Here we have chosen a selection of products from our clients that match the Ultra Violet shade:
1. Charnwood Sofa; Darlings of Chelsea; £2205.00
2. Medinilla Magnifica Heather Small By Sloydlab; Nordic Kind; £526.00
3. Bronze & brass Moorish table light with 14″ Coolie Shaped Shade; Besselink & Jones; £1311.00
4. No 9 Cushion Violet; Urban Avenue; £79.00
5. Evie Bed – Purple; Living It Up; £890.00
So what do you think of Ultra Violet? Love it or loathe it, let us know!