Have a Digital Declutter
Spring is the perfect time for a digital declutter. Freshen up your social media with our top 5 tips below.
1. Shake up your passwords
It’s never a bad idea to update your passwords, especially as online security comes into sharp focus. Opt for long, memorable word and a mixture of symbols and letters.
2. Re-energize your profile
If it’s been a while since you changed your profile picture, spring offers the perfect opportunity to do so. Choose an image that’s professional, bright and high resolution. Bear in mind, for many potential customers that find you through social, your profile pic is their first introduction to your brand. While you’re at it, make sure all your contact info, including address and email address, is up to date.
3. Get some Insights
After you've converted to a business profile on Instagram, you'll get access to Instagram Insights. Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you'll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most, and gauge popular times for you to post content. This will help you formulate a social media schedule and stay on track to reach your goals.
4. Link up your website
If you don’t have links to your social media accounts on your website, take this opportunity to add them. Not only do they increase customer confidence in your brand, but they could generate more followers. If your website has them already, check that they link to the right page. You don’t want a broken link to mess up your analytics data.
5. Have a follower clean out
Freshen up your social accounts by removing any inactive or bot accounts. Exchange them with fresh accounts, relevant to your industry. Following new accounts can help boost your own follower numbers, keep you informed about trends and provide inspiration for future posts!