RHS Chelsea 2016 finalist – Solus Decor

Just like proud parents reveling in little Jimmy’s annual report, zero2one was positively beaming to learn of our client, Solus Decor’s Firecube 16” announced as a finalist in RHS Chelsea’s New Product of the Year category.


Allowing you to enjoy your garden whatever the weather, the Firecube 16″ is a contemporary concrete fire pit with eco-friendly ethanol burner, which also doubles as a table when not in use.

Solus, which zero2one helped launch in the UK market earlier in the year, have long been known as the go-to brand for fire pits in their native Canada, and more recently, the U.S. The Firecube is their smallest fire feature to date. Solus founder, Brad Carpenter, explains how the idea came about:

“The inspiration for this fire pit came from many disappointed customers who didn’t have the space for one of our larger units. We are constantly looking at and listening to designers and architects, customers and the public trying to figure out what is needed within the marketplace. The Firecube is our answer to smaller spaces.”

Launching at Chelsea, UK customers will be able to get their hands on a Firecube 16 ” at the end of May. Standing at 17” tall and with a square footprint of just 16” x 16”, the stylish concrete cube will fit virtually any space.  Although small in size, the Firecube is a substantial outdoor heater, emitting up to 40,000 British Thermal Units.

Solus will be exhibiting at the Chelsea Flower Show in collaboration with award-winning garden designer, Jack Dunckley; so if you’re in the area, do pop along!

About RHS Chelsea Garden Product of the Year

The RHS Chelsea Flower Show Garden Product of the Year was launched in 2011 to recognise the best new garden products at the show. An expert judging panel consisting of garden journalists, industry buyers and business entrepreneurs assess the shortlisted products taking into account innovation, visual appeal, functionality, quality, value for money and environmental sustainability.

This year the winning product will be awarded during the show on Tuesday 24 May