As the blogosphere continually grows at an unprecedented rate, one of the main questions we are asked by our clients is how can you tell if a blog is worth pitching to?
More and more, brands are looking to form bonds with bloggers who will help them reach their target audience in a fast and measurable way.
By organising review samples, interviews, giveaways, reader offers and even giving blogs the exclusive on new product launches rather than print, brands are finally seeing blogs as a business; a big, lucrative, long-yielding business.
Not only do blogs help you reach your customer base, they help shorten your purchase path, gain highly influential and authoritative backlinks to your website, which in turn helps improve your overall SEO, visibility and ranking.
So back to my initial question; we speak with many bloggers on a daily basis on behalf of our clients and we find the easiest method of checking out a blogger’s worth in gold is by checking their Domain Authority and Page Authority.
Here is some more info about this from Moz…
What is Domain Authority?
Domain Authority is a score that measures the power of a websites’ domain name and is one of many search engine ranking factors. Domain authority is scored on a 1-100 point, logarithmic scale and is based on three factors; age, popularity, and size. Created be SEO specialists, Moz, we use this metric as a benchmark to pitch to strong, influential and rapidly-growing websites and bloggers.
It is worth noting that a Domain Authority score will often fluctuate and is best used as a competitive metric against other sites as opposed to a historic measure of an individual websites internal SEO efforts.
Domain Authority vs. Page Authority
Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual page. The same is true for metrics such as MozRank and MozTrust.
Where can you find Domain Authority?
Domain Authority metrics are incorporated into dozens of SEO and online marketing platforms across the web.
It’s best to use Page Authority (PA) and Domain Authority (DA) as comparative metrics when doing research in the search results and determining which sites/pages may have more powerful or important link profiles than others.
Online Only PR Packages:
If you would like to see your brand and products featured in the most influential websites and blogs, please get in touch and enquire about our Online PR packages.