This is a quick guide to detailing what we need from you to help get your press coverage off to a fantastic start. We decided to put this together firstly to say hello and welcome you to the family, and also to give you a little guidance on what we need to get the ball rolling!
Thanks again for choosing to work with zero2one!
What we need from you
Company website address
Customer enquiries telephone number
High res images of all your products
Read-only access to your Google Analytics
High resolution photos are required for sharp reproduction in print publications otherwise the printing quality is very poor and journalists will not be able to feature your product.
Your images should be: Jpeg format | more than 100 product images | 1000×1000 pixels | 300dpi | more than 100kb | less than 8MB | mixture of cut out and lifestyle images if possible – an 80:20 split is about right.
Image library requirements:
In order to keep journalists enthused about your products and keep up to date with current trends it is vital that we refresh your image library regularly.
As soon as you acquire new stock it is important that you send through high res cut out images of the products so we can begin to pitch these in to journalists.
Publications work to a varying degree of lead times, with the longest lead monthlies working up to 6 months in advance and the shortest lead newspapers working just weeks and sometimes days in advance of publication. You can find a calendar timetable detailing when we will be pitching in specific types of products to long lead and short lead publications here.
It is also important that you notify us of any products that are being discontinued so we can remove these from your image library and stop promoting these for features.
We also need to know when any product prices increase or decrease so we can make sure we are providing journalists with the most accurate information for their features.
We will be writing 1 press release for your company per month – this may be one specific ‘wow’ product or collection of similar products.
We select the most appropriate items for this release based upon our knowledge of lead times, trends and journalists’ features lists.
We then send this press release to our database of interiors journalists as well as using press release distribution services to spread the word about your brand and highlighted products.
So we can help you measure our work and see what features and publications are working for you, we request that you grant us read-only access to your Google Analytics. Please add firstname.lastname@example.org to your users.