Case Study – Red Candy

Red Candy

About Red Candy:

Red Candy was launched in 2009, as the world’s first red-only website. We’re not joking; literally every product stocked from clocks & colanders, to mugs & magazine racks, was red!

However, at the request of customers, they soon decided to push forward and embrace colours from all ends of the spectrum. Moving away from the rouge niche was pretty scary at first, but I hope you’ll agree with us when we say we now think that it was the best decision they ever made!

Objectives of PR Activity:

  • To increase national product awareness across a wide range of media through successful product placement in gift guides, news pages, get the look and style features

  • To raise the brand awareness through company news pieces across all print and online media

  • To increase brand awareness of Red Candy with end users

  • To achieve at least 10 pieces of coverage each month

  • To increase website traffic and sales conversions on


  • On average, Red Candy receive between 40-90 pieces of coverage per month

  • 81% of traffic is from search

  • 19% of traffic is direct from online coverage

  • An average of 100,000 monthly visits to their website (July 2016)

  • Grown to a solid 99% customer satisfaction record (assessed by Feefo, an independent review system provider)

  • Have been with zero2one since launching in 2009


“When we first started working with zero2one we were a very young e-commerce business, concentrating mainly on online marketing. Zero2one immediately complemented our online presence with comprehensive offline coverage in national newspapers & magazines, introducing our brand & products to a much wider market than we could ever have hoped to achieve by ourselves in such a short period of time. The positive effect on traffic & turnover was instant and unquestionable. On top of this, each month we receive a huge wad of Red Candy related press cuttings through the post, so are immediately able to correlate mini trends over the previous month to the features & magazines that generated them – this provides perfect data for planning future advertising campaigns! Top quality service all round.”

Andy Menzies – Red Candy

If you would like to achieve the same success as Red Candy, you can contact us here or read more about our services here.