PR & Media Relations
We use our strong journalist relationships and industry experience to build sterling reputations for our clients, which are cultivated and maintained through regular and consistent media exposure. Our friendly and dedicated team are passionate about PR, securing features across a wide range of national, regional and online publications.
We offer two types of PR packages:
Pay per Results
Pay per Results is a unique service launched in 2007, which delivers outstanding results while offering great value for money.
There are no hidden costs and we do not charge for our time or our expertise – we only charge for the coverage we secure, once it has been published.
*offered to suitable companies with over 500 product lines.
Our Retainer services allow you to pay a flat fee per month, giving you greater control over your monthly budget.
We can tailor your PR activity to focus on specific publications or product campaigns. All Retainer clients receive additional reporting and have a dedicated team who will carry out a wide range of activities.
Influencer and Blogger Outreach
If you’re looking for a strictly digital focus, zero2one offer online-only PR packages to increase your online presence. Each package is designed with your specific objectives in mind, ranging from tailored blogger activity, influencer outreach and pro-active pitches targeted at high domain authority websites.
Alongside the editorial work, we also contact the top bloggers & social influencers to offer giveaways, samples, product reviews and sponsored/paid listings.
Using our experience and industry knowledge, we write rich and informative copy on a variety of subjects including products, trends, industry news, events and articles, which are tailored to your company’s brand ethos and tone of voice.
We create, curate and distribute valuable, relevant and consistent content for websites, blogs, and email, which attracts and retains the attention of your audience – with the objective of driving profitable customer action.
For companies looking to boost their SEO rankings two things are king - your website content and good quality backlinks.
zero2one's SEO PR package helps with that - we create 1 new blog post per week and we generate good quality online coverage in blogs and websites. We monitor your keywords and give suggestions of optimum keywords to work with to ensure your SEO rankings are optimised.
Our SEO PR packages allow you to pick and choose the elements your brand needs. We can help with:
- Keyword research and trend analysis
- SEO audits, SERP tracking and PPC activity
- Press release writing and distribution
- Influencer outreach
- Content creation for website and company blog
- Brand monitoring
All Under One Roof
Opting for one of our combined packages allows multiple services to work in tandem, as we can truly get into the mind-set of your business and coordinate our activity. Thanks to our knowledge of upcoming trends, spikes in popularity of certain products and the features that are in the pipeline for your brand, we can tailor our activity to perfectly complement the press coverage we’ve secured for you.
Consultancy & Training
We like to share our tricks of the trade by offering our services on a consultancy basis. We advise and train smaller businesses and brands on how to manage their PR & digital marketing themselves.
This could be building an infrastructure to keep your PR in-house, creating a PR plan suitable to your product, budget and goals, or training staff to take on the PR duties and managing social media accounts.
We also run a series of training workshops and webinars on a variety of PR and digital marketing activities including:
- How to write and send out a press release
- Identifying and pitching to the right journalists and bloggers
- Influencer Outreach
- Creating a content calendar
- Trend focused PR and marketing
- Social media management