The types of companies we have helped vary hugely, from multinationals to one-man operations including:
- Companies who have been burnt by high cost PR agencies who have not delivered any results
- Companies who can’t afford large PR agencies but want press coverage for their brand
- Larger companies who require a specialist PR agency to handle their press
What remains constant for all clients, no matter what size, is that we get the maximum coverage for them, in the most efficient and cost effective way.
We offer 4 core PR services:
Pay Per Results
Retainer
Online
Social Media Promotion
Pay Per Results
Pay per Results is a unique service which we launched in 2007 where we only charge for coverage which we secure, when we secure it.
We were the first PR agency to offer this revolutionary Pay per Results philosophy, which delivers outstanding results while offering great value for money. There are no hidden costs or administration charges, and we do not charge for our time or our expertise – you only ever pay for the coverage you receive, after it has come out in print. This service is best suited to those who are looking to achieve high-volume widespread coverage at a lesser expense.
Pay per results consists of 5 simple steps:
We start by setting you up with an online Press Office and assigning you a dedicated account manager
Your account manager will select appropriate items and write 1 press release per month, designed to generate maximum coverage – based upon our knowledge of lead times, trends and journalists’ features lists
This press release is then sent to our extensive database of journalist contacts
Your account manager will carry out daily calls and emails to our network of journalists to secure leads and then send over relevant products from your range
We then send you copies of the coverage we have secured each month – you only ever pay for the coverage you receive, after it has come out in print
Pay Per Results FAQs
What is Pay per results PR?
How do I know if I qualify for Pay per results PR?
How do you charge for the coverage?
Can I choose where I would like to appear? What if I only want to appear in national publications?
Will I start seeing high volumes of press coverage immediately?
Do you have a minimum contract term?
Retainer
Our Retainer Services allow you to pay a flat fee per month, giving you greater control over your monthly budget.
On our retainer service we can tailor your PR activity to focus on specific publications or product campaigns, as opposed to pitching your product range in across the board. All Retainer clients have an account manager who will carry out a wide range of activities to generate targeted press coverage for your company, including:
* Daily journalist calls & emails
* Press Release writing and distribution
* Arranging competitions/product promotions
* Arranging products for editorial shoots
* A monthly activity log to show the progress of your campaign
To find out more please contact us on 0207 384 3355 or email info@zero2one.com
Online
It’s 2012 and more important than ever to improve the presence of your brand online. Christmas 2011 saw a 12% increase in online consumer spending – a staggering £365 million was spent on Boxing Day alone! It’s this huge growth that has led the zero2one team to proactively build strong relationships with the leading digital publications, websites and bloggers to give our clients the best opportunities for coverage online.
There are a number of reasons why online coverage can be incredibly powerful for your business:
Your credits featured alongside your product provide a link direct to your website – this means users can click through to your website or product directly – dramatically reducing the consumer journey, increasing purchasing intent and driving more traffic to your website.
Online coverage remains accessible for much longer than traditional print publications – features can usually be found on the web at least 6-12 months down the line and often even years later, all the while continuing to drive traffic to your site.
Help improve your Search Engine Optimisation (SEO) and your Google Page Ranking as high profile influential websites create links to your site, increasing your number of quality inbound links. The more inbound links and the higher their quality, the greater your Google Page Ranking. This means your website and products will appear higher up in the UK’s search engines for relevant search terms ie. Velvet Chairs. This will again increase relevant traffic to your website.
Online coverage is a fantastic content generation tool providing you with a great talking point on your blog, Twitter or Facebook. Driving your followers to your editorial content online will help build the status of your brand and help position you as a leader in your target market. Not only that but online content is incredibly easy to share, so your readers can easily distribute content about your products with their wider network.
Social Media Promotion
We promote all our clients through Zero2one’s social media profiles on Twitter, Facebook and Pinterest, highlighting image library updates, press releases, product launches, promotions and sales.