Online Only PR Packages
If you’re looking for a strictly digital focus, zero2one offer online-only PR packages to increase your online presence.
Each package is designed with your specific objectives in mind, ranging from tailored blogger activity, influencer outreach and pro-active pitches targeted at high Domain Authority websites.
What is Domain Authority?
Domain Authority is a score that measures the power of a websites’ domain name and is one of many search engine ranking factors. Domain authority is scored on a 1-100 point, logarithmic scale and is based on three factors; age, popularity, and size. Created be SEO specialists, Moz, we use this metric as a benchmark to pitch to strong, influential and rapidly-growing websites and bloggers.
Benefits of online PR
Your credits featured alongside your product provide a direct link to your website – this means users can click through to your website or product directly – dramatically reducing the consumer journey, increasing purchasing intent and driving more traffic to your website.
Long Term Coverage
Online coverage remains accessible for much longer than traditional printpublications – features can usually be found on the web at least 6-12 monthsdown the line and often even years later, all the while continuing to drive trafficto your site.
Improve your SEO
Help improve your Search Engine Optimisation (SEO) as high profile influential websites create links to your site, increasing your number of quality inbound links. The more inbound links and the higher their quality and authority will notify Google that you are a relevant and influential source too. This means your website and products will appear higher up in the UK’s search engines for relevant search terms i.e. Velvet Chairs. This will again increase relevant traffic to your website.
Social Media Savvy
Online coverage is a fantastic content generation tool providing you with a great talking point on your blog, Twitter or Facebook. Driving your followers to your editorial content online will help build the status of your brand and help position you as a leader in your target market. Not only that but online content is incredibly easy to share, so your readers can easily distribute content about your products with their wider network.