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	<title>zero2one Public Relations Agency</title>
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	<link>http://www.zero2one.com</link>
	<description>the original pay per results PR agency in London</description>
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		<title>Love Local with British Tomato Week</title>
		<link>http://www.zero2one.com/love-local-with-british-tomato-week/</link>
		<comments>http://www.zero2one.com/love-local-with-british-tomato-week/#comments</comments>
		<pubDate>Wed, 22 May 2013 16:09:28 +0000</pubDate>
		<dc:creator>Anja</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Interior Trends]]></category>
		<category><![CDATA[best of british]]></category>
		<category><![CDATA[British Tomato Week]]></category>
		<category><![CDATA[recipe]]></category>
		<category><![CDATA[recipes]]></category>
		<category><![CDATA[richard bramble]]></category>
		<category><![CDATA[Summer]]></category>
		<category><![CDATA[tomato]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3241</guid>
		<description><![CDATA[&#160; Is your local green grocer brighter this week than last? Rosier? More British?   Statistically so, say the marketing bods behind the pertinently named British Tomato Week (which runs from 20th-26th May). Behind the scenes British growers have been harvesting for a few weeks and the third week of May is when the quantities [...]]]></description>
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		<title>A Grand Design</title>
		<link>http://www.zero2one.com/a-grand-design/</link>
		<comments>http://www.zero2one.com/a-grand-design/#comments</comments>
		<pubDate>Fri, 17 May 2013 14:41:15 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[gong]]></category>
		<category><![CDATA[Grand Designs]]></category>
		<category><![CDATA[Grand Designs Live]]></category>
		<category><![CDATA[Jo Bailey]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3231</guid>
		<description><![CDATA[We were excited to receive these photographs from stylist Jo Bailey of her recent set at Grand Designs Live, which featured Gong&#8217;s 50&#8242;s style Peggy lamps. The Grand Interiors Room Sets aimed to inspire visitors and encourage them to take home new ideas, information and supplier contacts. Three top interior stylists &#8211; Jo Bailey, Lizzie [...]]]></description>
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		<item>
		<title>Assembled : Trend Preview A/W 2013</title>
		<link>http://www.zero2one.com/assembled-trend-preview-aw-2013/</link>
		<comments>http://www.zero2one.com/assembled-trend-preview-aw-2013/#comments</comments>
		<pubDate>Wed, 08 May 2013 15:08:19 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Interior Trends]]></category>
		<category><![CDATA[Interiors PR]]></category>
		<category><![CDATA[Online PR]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3213</guid>
		<description><![CDATA[Moving away from spring’s love affair with prints and patterns, Assembled celebrates simple design and smooth finishes. Clean, minimal lines leave products’ construction visible, exposing the science of the manufacturing process and giving a basic, pared back look. &#160; 1. Vintage Melamine Plate &#124; 2. Waltz Chair in Champagne Leather &#124; 3. Menu Dropp Bowl4. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of Building Brand Awareness Online</title>
		<link>http://www.zero2one.com/the-importance-of-building-brand-awareness-online/</link>
		<comments>http://www.zero2one.com/the-importance-of-building-brand-awareness-online/#comments</comments>
		<pubDate>Fri, 03 May 2013 10:45:04 +0000</pubDate>
		<dc:creator>Roxanne</dc:creator>
				<category><![CDATA[Interiors PR]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[building brand awareness]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[online coverage]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[social media pr]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3141</guid>
		<description><![CDATA[Gorkana recently released this interesting infographic on the ever-changing news consumption habits in the UK, offering a unique insight into what news sources the nation trusts. With over 43% of the UK population not reading a daily national newspaper, and 54% of 24-44 year olds stating that they trust internet news over national newspapers, it [...]]]></description>
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		<title>Sea Shanty, Love Shanty</title>
		<link>http://www.zero2one.com/sea-shanty-love-shanty/</link>
		<comments>http://www.zero2one.com/sea-shanty-love-shanty/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 09:43:20 +0000</pubDate>
		<dc:creator>Anja</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Interior Trends]]></category>
		<category><![CDATA[blue]]></category>
		<category><![CDATA[nautical]]></category>
		<category><![CDATA[shanty]]></category>
		<category><![CDATA[Summer]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3131</guid>
		<description><![CDATA[We’ve been champing at the bit to dip into a certain interiors trend this year; but with the never-ending winter we had to reluctantly focus our attentions and energies on keeping cosy instead. With next week being May (officially the pre-launch of summer) it seems like the appropriate time to take a trip to this [...]]]></description>
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		<title>Tricks of the Trade: Product Imagery</title>
		<link>http://www.zero2one.com/tricks-of-the-trade-product-imagery/</link>
		<comments>http://www.zero2one.com/tricks-of-the-trade-product-imagery/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 15:32:05 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Tricks of the Trade]]></category>
		<category><![CDATA[cut out]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[imagery]]></category>
		<category><![CDATA[pack shot]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[tricks of the trade]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3117</guid>
		<description><![CDATA[We are often asked by our clients which product images are going to be the most popular in the press. As a general rule of thumb, we find that around 70-80% of the time journalists ask us for cut-out imagery as opposed to lifestyle shots, as they are far easier for them to place on [...]]]></description>
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		</item>
		<item>
		<title>Moroccan Dreams&#8230;</title>
		<link>http://www.zero2one.com/moroccan-dreams/</link>
		<comments>http://www.zero2one.com/moroccan-dreams/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 14:44:24 +0000</pubDate>
		<dc:creator>Lucy</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Interior Trends]]></category>
		<category><![CDATA[interiors]]></category>
		<category><![CDATA[Moroccan]]></category>
		<category><![CDATA[morocco]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3093</guid>
		<description><![CDATA[&#160; Having just got back from a week in Marrakech, all I can think of in this dreary climate are bustling souks, hot tagines and the sunshine on my skin… With summer approaching many of us are looking to brighten our homes with Moroccan influences such as tin lanterns, coloured glassware and handmade rugs. The [...]]]></description>
		<wfw:commentRss>http://www.zero2one.com/moroccan-dreams/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tricks of the Trade: Adding Value to your Press Coverage</title>
		<link>http://www.zero2one.com/tricks-of-the-trade-adding-value-to-your-press-coverage/</link>
		<comments>http://www.zero2one.com/tricks-of-the-trade-adding-value-to-your-press-coverage/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 11:01:31 +0000</pubDate>
		<dc:creator>Roxanne</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Interiors PR]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[PR News]]></category>
		<category><![CDATA[as featured]]></category>
		<category><![CDATA[coverage]]></category>
		<category><![CDATA[generated]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[press enquiries]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3062</guid>
		<description><![CDATA[Securing media coverage is at the very heart of what we do, and there is no doubt that it is a great way to drive awareness among new customers. But the effort shouldn&#8217;t end on the publication’s page, now you need to share it! Why sharing coverage makes good business sense? Firstly, it reinforces your credibility. Unlike [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Tricks of the Trade: &#8220;Where I Find Cool Stuff&#8221; by Joanna Thornhill</title>
		<link>http://www.zero2one.com/tricks-of-the-trade-where-i-find-cool-stuff-by-joanna-thornhill/</link>
		<comments>http://www.zero2one.com/tricks-of-the-trade-where-i-find-cool-stuff-by-joanna-thornhill/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 10:24:32 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Interiors PR]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Joanna Thornhill]]></category>
		<category><![CDATA[Online Image Library]]></category>
		<category><![CDATA[press loft]]></category>
		<category><![CDATA[Stylist's Own]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3044</guid>
		<description><![CDATA[Have you ever wondered how journalists and bloggers pull together their shopping style features? Well, you&#8217;re in luck! Freelance Stylist Joanna Thornhill (a firm favourite in the zero2one office!) has written a little post entitled &#8220;Where I Find Cool Stuff&#8221; over on her blog Stylist&#8217;s Own this week, and we are delighted to have recieved [...]]]></description>
		<wfw:commentRss>http://www.zero2one.com/tricks-of-the-trade-where-i-find-cool-stuff-by-joanna-thornhill/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eggcellent Easter Entertainment</title>
		<link>http://www.zero2one.com/eggcellent-easter-entertainment/</link>
		<comments>http://www.zero2one.com/eggcellent-easter-entertainment/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 15:20:21 +0000</pubDate>
		<dc:creator>Anja</dc:creator>
				<category><![CDATA[Children & Baby PR]]></category>
		<category><![CDATA[baby]]></category>
		<category><![CDATA[baking]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[cooking]]></category>
		<category><![CDATA[easter]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[kitchen]]></category>

		<guid isPermaLink="false">http://www.zero2one.com/?p=3036</guid>
		<description><![CDATA[ The sweetest bank holiday of all is almost upon us, and I for one cannot wait to crack open the eggnog (wrong holiday? Oh). While it’s officially spring, the harsh reality is we’re more likely to be shovelling snow than frolicking in a field of daffodils this weekend. So how do you keep the kids [...]]]></description>
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