As a society, we have become desensitised to traditional marketing techniques such as magazine advertising and mail-outs. Here at zero2one, we see content marketing at the forefront of new age digital thinkery that will dynamically improve your company’s marketing objectives in a new dimension.
We offer to create, curate and distribute valuable, relevant and consistent content which attracts and retains the attention of your audience – with the objective of driving profitable customer action. Yet to see a return on investment with content marketing, it must be viewed as an ongoing process that is best integrated into your overall marketing strategy.
We currently offer blog post writing, email marketing and newsletters.
Having a blog as part of your website is a great way to channel the ‘voice’ of your brand.
Using our experience and industry knowledge, we are able to write rich and informative blog posts on a variety of subjects including products, trends, industry news, events and articles, which are relevant to your company’s ethos.
We then optimise these posts with search tags and meta descriptions to help improve your SEO and Google ranking.
These posts can then be promoted through social media channels with the objective to widen your audience, drive traffic to your site and lead to an increase in sales.
Newsletters / Email Marketing
Sending a newsletter to your database of customers is not only a great way to keep in touch and improve brand awareness but is a vital marketing method for boosting sales.
We design and curate a newsletter filled with rich content from your website, social media, blog, product information and promotions to entice your customers to a profitable action.
We also include links to your website and social media accounts with the objective to increase traffic and activity on all branded channels.
The performance of the newsletter is then analysed and measured to determine the next marketing steps