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Understanding and measuring PR using Google Analytics

PR is notoriously hard to measure. More recently though, with the help of Google Analytics and digital marketing, brands can be more savvy with their spending and much closer to working out their ROI.


How to maximise & measure your PR efforts

 

PR Pros have spent years trying to find an easy way to analyse results, but PR is notoriously hard to measure. So with the help of social media and Google Analytics, we now have more insight and data readily available to roll up our sleeves and delve into what gets customers engaged and buying.

 

Whether its from seeing an increase in your followers, an uplift in brand searches or more click-throughs from your PPC activity, PR affects all channels you use.

 

“But where do you look to find that out?” I hear you say!


SS17 Trend: Urban Tropics Garden Party

Outside may be gloomy and dark, but it is time to turn our heads towards a vibrant trend that has been forecasted for spring and summer 2017; Urban Tropics Garden Party.

The versatile trend can be added into an interior in either a minimal or bold way, with the style including fun pineapples, floral patterns, spring greens and more!

Our clients here at zero2one have amazing products that will allow you to add the lively look into your interiors.

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The Flamingo Table Lamp in Coral from Sisters Guild (1) is a gorgeously unique piece that acts as a fun ornament, and at the same time is a practical addition to your home.


What you need to know about blogger outreach

Getting props from big names such as Harry Styles, Rita Ora or Cara Delevingne is a dream come true for most brands. But recent research concludes that it’s actually bloggers rather than celebrities that weld the most influence when it comes to promoting products and services.

 

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Blogger at work.
Pic credit: s4.favim.com

 

Blogging itself has become big business for the smart and savvy early adopters, with preeminent bloggers such as Zoella earning in excess of £50,000 per month.


A/W 16 Trend: Opulent Luxe

Now the sun might be shining outside but here at zero2one, we are turning our attention to the key autumn/winter trends (predicted by Unique Style Platform), which are just around the corner!

One of the main AW16 trends that has caught my attention is Opulent Luxe.

So if you’re not a fan of minimal style, this is the trend for you as the hoarder with ‘a taste for the finer things’ finally reigns supreme.

Opulent Luxe has a maximalist aesthetic inspired by historical interiors and mystical references.


5 PR Tips for the New Year

With the end of 2015 nearly in sight, here at zero2one HQ we are looking ahead and we thought we would share some of our favourite PR tools and tips for 2016 with you.

 

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SEO PR: A New Era

On the first day of my university degree, I was told by my lecturer that as a PR pro, one of the hardest tasks you will face is measuring the effectiveness of your PR activity and showing the client how you have made them a return on their investment.


Say ‘I Do’ to Pinterest

Put your hands up if you have a wedding themed Pinterest board but aren’t even engaged? Yes, I’m afraid I will have to hold my hand up to being that girl but at least I am not alone.


Seven Ways to Escape Twitter’s Mute Button

Twitter announced this week they will be adding a new feature to their app called ‘Mute’. This new button will allow you to hide user’s tweets and retweets from your news feed temporarily, without the need to block or unfollow the account.

Whilst the muted user will still be able to favourite, reply and retweet your messages, you won’t see any of this in your timeline.


How to Prepare the Perfect Valentine’s Day Dinner

My Mother always said to me that the nicest thing you can do for someone you love is prepare them a home-cooked meal.


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