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What you need to know about blogger outreach

Getting props from big names such as Harry Styles, Rita Ora or Cara Delevingne is a dream come true for most brands. But recent research concludes that it’s actually bloggers rather than celebrities that weld the most influence when it comes to promoting products and services.   Blogger at work. Pic credit: s4.favim.com   Blogging […]


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A/W 16 Trend: Opulent Luxe

Now the sun might be shining outside but here at zero2one, we are turning our attention to the key autumn/winter trends (predicted by Unique Style Platform), which are just around the corner! One of the main AW16 trends that has caught my attention is Opulent Luxe. So if you’re not a fan of minimal style, […]


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5 PR Tips for the New Year

With the end of 2015 nearly in sight, here at zero2one HQ we are looking ahead and we thought we would share some of our favourite PR tools and tips for 2016 with you.     1.


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SEO PR: A New Era

On the first day of my university degree, I was told by my lecturer that as a PR pro, one of the hardest tasks you will face is measuring the effectiveness of your PR activity and showing the client how you have made them a return on their investment.


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Say ‘I Do’ to Pinterest

Put your hands up if you have a wedding themed Pinterest board but aren’t even engaged? Yes, I’m afraid I will have to hold my hand up to being that girl but at least I am not alone.


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Seven Ways to Escape Twitter’s Mute Button

Twitter announced this week they will be adding a new feature to their app called ‘Mute’. This new button will allow you to hide user’s tweets and retweets from your news feed temporarily, without the need to block or unfollow the account. Whilst the muted user will still be able to favourite, reply and retweet your messages, […]


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How to Prepare the Perfect Valentine’s Day Dinner

My Mother always said to me that the nicest thing you can do for someone you love is prepare them a home-cooked meal.


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Burns Night

This Saturday will see the Scots among us celebrate in true highland style for Burn’s night – the annual celebration commemorating the life and works of Scottish poet, Robert Burns. Celebrated on, or around, the Bard of Ayrshire’s birthday, January 25th, Burns Suppers can range from formal gatherings to informal rave-ups of drunkards and louts.


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5 Tips for Running a Successful Facebook Competition

We’re easily suckered in by a good Facebook competition (especially Roxanne, who seems to win every single time!).


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Glamorously Gothic

Halloween is almost upon us, a time to trick or treat, carve pumpkins, scare your friends and attend ghoulish parties dressed up as something horrifying, (this year I will be going as Miley Cyrus).


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