Our Blog

SS17 Trend: Dark Tropics

In late 2016, Pantone announced that Greenery would be 2017’s colour of the year. However, it seems that a darker earthy green and turquoise have taken the interior space by storm.

The trend that has a Dark Tropics vibe, encapsulates the stunning variations of greens that can be found in a tropical rainforest or jungle.

Here at zero2one, we have an array of products that will spruce up your living space ready for Spring/Summer 2017.

Below are 6 products from our fabulous clients that will immediately transform your home.

 

blog

 

  1. The Alessi Fruit Mama Fruit Holder from Red Candy would be a perfect addition to any kitchen or dining table.

SS17 Trend: Urban Tropics Garden Party

Outside may be gloomy and dark, but it is time to turn our heads towards a vibrant trend that has been forecasted for spring and summer 2017; Urban Tropics Garden Party.

The versatile trend can be added into an interior in either a minimal or bold way, with the style including fun pineapples, floral patterns, spring greens and more!

Our clients here at zero2one have amazing products that will allow you to add the lively look into your interiors.

2016-12-06_1004

The Flamingo Table Lamp in Coral from Sisters Guild (1) is a gorgeously unique piece that acts as a fun ornament, and at the same time is a practical addition to your home.


Pantone Colour for Spring 2017

It is that time of the year again where we eagerly sit and wait for Pantone to release their spring and summer colour for the following year, but wait no more, the colour has been announced!

Pantone has released their spring 2017 colour and it is a vivid green, fittingly named Greenery.

The global colour authority describes this gorgeous shade as “a tangy yellow-green that speaks to our need to explore, experiment and reinvent.


Case Study – Red Candy

untitled

About Red Candy:

Red Candy was launched in 2009, as the world’s first red-only website. We’re not joking; literally every product stocked from clocks & colanders, to mugs & magazine racks, was red!

However, at the request of customers, they soon decided to push forward and embrace colours from all ends of the spectrum.


A/W 16 Trend: Opulent Luxe

Now the sun might be shining outside but here at zero2one, we are turning our attention to the key autumn/winter trends (predicted by Unique Style Platform), which are just around the corner!

One of the main AW16 trends that has caught my attention is Opulent Luxe.

So if you’re not a fan of minimal style, this is the trend for you as the hoarder with ‘a taste for the finer things’ finally reigns supreme.

Opulent Luxe has a maximalist aesthetic inspired by historical interiors and mystical references.


Start your Christmas PR NOW!

It may be all summer sun, festivals and holidays outside, but at zero2one it is all about the AW16 trends and Christmas!

Hard as it may be to believe, the long lead magazines such as Livingetc, Ideal Home and Good Housekeeping are all working on their November issues and Christmas gift guides!

BetsyBennDesigns_1283332_TheBestSantaSackEverKraft

If you want to be ahead of the pack this year, now is the time to start pitching your newest products and star buys to the press to increase your Christmas coverage.

For August only, we are currently offering 3 month Christmas campaigns.


How to Spot a Good Blog using Domain Authority

potc_monocle2
As the blogosphere continually grows at an unprecedented rate, one of the main questions we are asked by our clients is how can you tell if a blog is worth pitching to?
 
More and more, brands are looking to form bonds with bloggers who will help them reach their target audience in a fast and measurable way.
 
By organising review samples, interviews, giveaways, reader offers and even giving blogs the exclusive on new product launches rather than print, brands are finally seeing blogs as a business; a big, lucrative, long-yielding business.
 
Not only do blogs help you reach your customer base, they help shorten your purchase path, gain highly influential and authoritative backlinks to your website, which in turn helps improve your overall SEO, visibility and ranking.
 
So back to my initial question; we speak with many bloggers on a daily basis on behalf of our clients and we find the easiest method of checking out a blogger’s worth in gold is by checking their Domain Authority and Page Authority.
 
 

Here is some more info about this from Moz…

High-Domain-Authority

What is Domain Authority?

Domain Authority is a score that measures the power of a websites’ domain name and is one of many search engine ranking factors.


Rustic Yet Refined

Autumn is upon us and as the nights start to drawn in, we begin to retreat indoors to the warmth of our homes. The girly pastel shades and bright colours that dominated the summer style books will be cast off in favour of more subdued tones and earthier textures.


SEO PR: A New Era

On the first day of my university degree, I was told by my lecturer that as a PR pro, one of the hardest tasks you will face is measuring the effectiveness of your PR activity and showing the client how you have made them a return on their investment.


How to Buy and Promote Stock According to Interior Trends

After a little discussion in the office last week, we realised that there are two questions that we are always asked by our clients.


Got a Question?

Have a Question?

captcha

Enter the verification code below:

Cookies information

In light of the recent EU legislation on website cookies, each company based in the EU is required to notify users about which cookies, if any, are used on their website.

Our site uses cookies to improve your experience and to allow the use of specific functionality on certain pages. You may delete and block all cookies from this site, but as a result parts of the site may not work as intended.

To find out more information about cookies, which ones are in use on this site and how to delete and block them, please see our Privacy and Cookies page.

Click on the button below to accept the use of cookies on this website (this will prevent the dialogue box from appearing on future visits).