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3 Sizzling SS17 Trends

The clocks have gone forward and the weather is getting warmer (hoorah), which can only mean one thing… summer is on its way!

During the months leading up to 2017 there were many interior trend predictions bouncing around, but here at zero2one we have honed down on trends that we know will be huge this spring and summer.

See below 3 trends that will make your home super stylish in the up-and-coming months:

Pale Dogwood with Green & Copper Accents – This trend is easy to incorporate into your home by adding accessories of each colour.

How to maximise & measure your PR efforts


PR Pros have spent years trying to find an easy way to analyse results, but PR is notoriously hard to measure. So with the help of social media and Google Analytics, we now have more insight and data readily available to roll up our sleeves and delve into what gets customers engaged and buying.


Whether its from seeing an increase in your followers, an uplift in brand searches or more click-throughs from your PPC activity, PR affects all channels you use.


“But where do you look to find that out?” I hear you say!

Get The Look: Sketch-London Restaurant

With diners ranging from Hollywood A-listers to royalty, Sketch -London is a huge hit with celebrities.

The restaurant holds five separate rooms that all have varied interior styles.

A particular room that has all of us here at zero2one going heart eyes is the Gallery.

The room was transformed by the British artist David Shrigley, and includes 239 of his very own drawings displayed on the restaurant’s walls. The interior style that accompanies Shrigley’s work was designed by the architect and designer India Mahdavi, who created a striking yet playful setting.


Credit: Sketch.London

Beautifully designed with a 60s theme, the room holds an old Hollywood – glamorous feel.

The focal colour is a beautiful tone of pink that is reminiscent of Pantone’s Pale Dogwood, but slightly darker.

The soft velvet pink furniture paired with the stunning copper wall and table detailing gives the room a luxe look.

It isn’t hard to see why it is such a popular spot for those A-listers!

You can add a touch of Sketch’s classy style to your home with products from our fabulous clients!


Details and Pricing:

1 Penelope Hope; Happy Cushion – Ivory and Copper; £95.00

2 Oli and Grace; Ruby Dining Table Black; £1100.00

3 Tolly McRae; Picnic Rug/Chunky Blanket – Old Rose; £119.00

4 Cult Furniture; Cult Design Moda Armchair Copper Metal Legs; £89.00

5 Furnish.co.uk; Glass Bowl Table Lamp; £190.00

6 Red Candy; Menu Norm Wire Fruit Bowl – Copper; £42.00

SS17 Trend: Dark Tropics

In late 2016, Pantone announced that Greenery would be 2017’s colour of the year. However, it seems that a darker earthy green and turquoise have taken the interior space by storm.

The trend that has a Dark Tropics vibe, encapsulates the stunning variations of greens that can be found in a tropical rainforest or jungle.

Here at zero2one, we have an array of products that will spruce up your living space ready for Spring/Summer 2017.

Below are 6 products from our fabulous clients that will immediately transform your home.




  1. The Alessi Fruit Mama Fruit Holder from Red Candy would be a perfect addition to any kitchen or dining table.

SS17 Trend: Urban Tropics Garden Party

Outside may be gloomy and dark, but it is time to turn our heads towards a vibrant trend that has been forecasted for spring and summer 2017; Urban Tropics Garden Party.

The versatile trend can be added into an interior in either a minimal or bold way, with the style including fun pineapples, floral patterns, spring greens and more!

Our clients here at zero2one have amazing products that will allow you to add the lively look into your interiors.


The Flamingo Table Lamp in Coral from Sisters Guild (1) is a gorgeously unique piece that acts as a fun ornament, and at the same time is a practical addition to your home.

Pantone Colour for Spring 2017

It is that time of the year again where we eagerly sit and wait for Pantone to release their spring and summer colour for the following year, but wait no more, the colour has been announced!

Pantone has released their spring 2017 colour and it is a vivid green, fittingly named Greenery.

The global colour authority describes this gorgeous shade as “a tangy yellow-green that speaks to our need to explore, experiment and reinvent.

Case Study – Red Candy


About Red Candy:

Red Candy was launched in 2009, as the world’s first red-only website. We’re not joking; literally every product stocked from clocks & colanders, to mugs & magazine racks, was red!

However, at the request of customers, they soon decided to push forward and embrace colours from all ends of the spectrum.

A/W 16 Trend: Opulent Luxe

Now the sun might be shining outside but here at zero2one, we are turning our attention to the key autumn/winter trends (predicted by Unique Style Platform), which are just around the corner!

One of the main AW16 trends that has caught my attention is Opulent Luxe.

So if you’re not a fan of minimal style, this is the trend for you as the hoarder with ‘a taste for the finer things’ finally reigns supreme.

Opulent Luxe has a maximalist aesthetic inspired by historical interiors and mystical references.

Start your Christmas PR NOW!

It may be all summer sun, festivals and holidays outside, but at zero2one it is all about the AW16 trends and Christmas!

Hard as it may be to believe, the long lead magazines such as Livingetc, Ideal Home and Good Housekeeping are all working on their November issues and Christmas gift guides!


If you want to be ahead of the pack this year, now is the time to start pitching your newest products and star buys to the press to increase your Christmas coverage.

For August only, we are currently offering 3 month Christmas campaigns.

How to Spot a Good Blog using Domain Authority

As the blogosphere continually grows at an unprecedented rate, one of the main questions we are asked by our clients is how can you tell if a blog is worth pitching to?
More and more, brands are looking to form bonds with bloggers who will help them reach their target audience in a fast and measurable way.
By organising review samples, interviews, giveaways, reader offers and even giving blogs the exclusive on new product launches rather than print, brands are finally seeing blogs as a business; a big, lucrative, long-yielding business.
Not only do blogs help you reach your customer base, they help shorten your purchase path, gain highly influential and authoritative backlinks to your website, which in turn helps improve your overall SEO, visibility and ranking.
So back to my initial question; we speak with many bloggers on a daily basis on behalf of our clients and we find the easiest method of checking out a blogger’s worth in gold is by checking their Domain Authority and Page Authority.

Here is some more info about this from Moz…


What is Domain Authority?

Domain Authority is a score that measures the power of a websites’ domain name and is one of many search engine ranking factors.

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