Case study: Red Candy


Red Candy is the first website in the world filled to bursting point with homewares and modern accessories in no other colour but red, enabling you to accessorise your kitchen, dining or living room in an effortless and enjoyable single shopping spree. Zero2one started working with Red Candy prior to their launch in September 2009. After planning their launch into the market, zero2one has continued to help increase their national press coverage, and secure them regular features in publications such as Good Housekeeping, Woman & Home and the much sought after weekend supplements.


“When we first started working with zero2one we were a very young e-commerce business concentrating mainly on online marketing.  Zero2one immediately complemented our online presence with comprehensive offline coverage in national newspapers & magazines, introducing our brand & products to a much wider market than we could ever have hoped to achieve by ourselves in such a short period of time.  The positive effect on traffic & turnover was instant and unquestionable.  On top of this, each month we receive a huge wad of Red Candy related press cuttings through the post, so are immediately able to correlate mini trends over the previous month to the features & magazines that generated them – this provides perfect data for planning future advertising campaigns!  Top quality service all round.”


Andy Menzies – MD – Red Candy 

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