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Zero 2 One PR Blog

Coverage Galore - 15/05/2009

The Press coverage is flying in this month - in the past two weeks we have had press cuttings for our clients in: The Telegraph Magazine, The Express, The independent, Woman's Own, The Mirror, The Sunday Mail, Period Living, Period House... to name just a tiny proportion We have also had lots of bridal press coverage for our Wedding and Gifts PR clients: Wedding Ideas, Perfect Wedding, Wedding
If you would like us to generate press coverage for your company please contact Nicola on 0207 384 3355


Tags: Press Coverage | Bridal Pr | Wedding PR | Interiors Magazines | Generate Press Coverage | Interiors PR | newspaper coverage | |

Using your Press Coverage - 23/03/2009

We often get clients judging the value of the press coverage purely on instant sales generated from that pieces we secure for them. However, PR budgets and press coverage goes much further for those companies who actually proactively use this coverage. A key way of doing this is by featuring a Press Area on your websites. If you get permission from the magazines first then you are allowed to place scanned copies of press coverage onto your site. We also suggest providing a link to the product featured on your site, so customers can directly buy. If possible, its also a great idea to write e.g. 'As seen in Livingetc' next to the product listings. Using these tricks means your customers will view your company as trustworthy and well thought of... ultimately meaning they are more likely to buy from you.... which is, of course, why you want to carry out PR in the first place!

Tags: PR Help | PR Advice | Press Coverage |

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