Case Studies - 20/11/2008
With two weddings next year in the team, we are all going a bit wedding mad &ndash dresses, shoes, canapeacutes - you name it we know all about it! And you will see Nicola&rsquos wedding feature in a wedding magazine after her big day as we are using the &lsquocase study&rsquo route to promote our business and some of our clients&rsquo products.
A case study is a clever and indirect way of getting publicity for a company, whereby the shots of e.g. a wedding, or a clients&rsquo home are featured within a magazine and the suppliers (we ensure this is primarily the clients&rsquo products) are pictured and credited. As well as product placement, this also expands on the story of the company and adds a deeper, more personal, element of brand building.
Tags: PR Case Studies |
Weddings PR |
