New Clients 09 - 01/04/2009
Last month was our best ever month at zero2one, with eight new clients! Our Pay Per Results PR service is attracting a huge number of companies who are wanting guaranteed marketing exposure for their money in the current climate.... Do you want to receive guaranteed press coverage for your own company? call Nicola on 0207 384 3355Tags: Recession PR |
Zero2One |
Consumer PR |
Interiors PR |
STORM - 03/12/2008
We are delighted to say we have recently been selected to carry out the PR for STORM bags.
We will be in charge of promoting them in the Consumer press so look out for them in magazines very soon!
Tags: PR Clients |
PR Agency News |
Consumer PR |
Gifts PR |
Product Placement PR |
Case Studies - 20/11/2008
With two weddings next year in the team, we are all going a bit wedding mad &ndash dresses, shoes, canapeacutes - you name it we know all about it! And you will see Nicola&rsquos wedding feature in a wedding magazine after her big day as we are using the &lsquocase study&rsquo route to promote our business and some of our clients&rsquo products.
A case study is a clever and indirect way of getting publicity for a company, whereby the shots of e.g. a wedding, or a clients&rsquo home are featured within a magazine and the suppliers (we ensure this is primarily the clients&rsquo products) are pictured and credited. As well as product placement, this also expands on the story of the company and adds a deeper, more personal, element of brand building.
Tags: PR Case Studies |
Weddings PR |
To Sample or not to Sample - 11/11/2008
We often get asked by clients whether or not they should send samples of their products to journalists (without being requested by journalists first)
There is no hard and fast rule for this, and it varies per client and with each product.
Here are some factors to consider:
1. Value - if the value of the product is high and / or the client has a small budget we would avoid suggesting to clients to send samples as its ROI is not as high as e.g. a press release.
2. However, if there is a higher budget and / or the value of the product is low, it is a good way to generate additional press coverage and give the press release more impact. It is also a good way to generate stronger relations with the journalists and make sure the brand / product sticks in their minds for longer.
3. In some competitive industries, namely Fashion, samples are important for the smaller brands who are seeking to get large scale press coverage
4. If the product is interactive e.g. a technical gadget, is textured e.g. fabrics or does not convey well in images e.g. wallpaper / tiles, then it is highly recommended to send samples.
Tags: Consumer PR |
Zero2One |
New Site - 05/11/2008
Zero2one launches its brand new website thanks to the hard work of ontheroadcomputing.co.uk over these past few months. Online you will find our full client list, more details of our services, and this very lovely new blog, we hope you like it and find it a useful source for PR Tips and news on zero2one.Tags: Zero2One |
Consumer PR |
Interiors PR |
Company News |
PR Agency News |
New Clients - 29/10/2008
Very happily, in October Zero2one took on three new clients; Swallowtail Hill, Modetwentyone.co.uk and Grehom. The team have worked hard and have already secured appearances in: Stella - Telegraph, Easy Living, She, ES Magazine – Evening Standard, Period Living, Woman and Home, Sunday Times – Style amongst many others.Tags: PR News |
New Clients |
