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Understanding and measuring PR using Google Analytics

PR is notoriously hard to measure. More recently though, with the help of Google Analytics and digital marketing, brands can be more savvy with their spending and much closer to working out their ROI.


3 Sizzling SS17 Trends

The clocks have gone forward and the weather is getting warmer (hoorah), which can only mean one thing… summer is on its way!

During the months leading up to 2017 there were many interior trend predictions bouncing around, but here at zero2one we have honed down on trends that we know will be huge this spring and summer.

See below 3 trends that will make your home super stylish in the up-and-coming months:

Pale Dogwood with Green & Copper Accents – This trend is easy to incorporate into your home by adding accessories of each colour.


How to maximise & measure your PR efforts

 

PR Pros have spent years trying to find an easy way to analyse results, but PR is notoriously hard to measure. So with the help of social media and Google Analytics, we now have more insight and data readily available to roll up our sleeves and delve into what gets customers engaged and buying.

 

Whether its from seeing an increase in your followers, an uplift in brand searches or more click-throughs from your PPC activity, PR affects all channels you use.

 

“But where do you look to find that out?” I hear you say!


Get The Look: Sketch-London Restaurant

With diners ranging from Hollywood A-listers to royalty, Sketch -London is a huge hit with celebrities.

The restaurant holds five separate rooms that all have varied interior styles.

A particular room that has all of us here at zero2one going heart eyes is the Gallery.

The room was transformed by the British artist David Shrigley, and includes 239 of his very own drawings displayed on the restaurant’s walls. The interior style that accompanies Shrigley’s work was designed by the architect and designer India Mahdavi, who created a striking yet playful setting.

Sketch

Credit: Sketch.London

Beautifully designed with a 60s theme, the room holds an old Hollywood – glamorous feel.

The focal colour is a beautiful tone of pink that is reminiscent of Pantone’s Pale Dogwood, but slightly darker.

The soft velvet pink furniture paired with the stunning copper wall and table detailing gives the room a luxe look.

It isn’t hard to see why it is such a popular spot for those A-listers!

You can add a touch of Sketch’s classy style to your home with products from our fabulous clients!

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Details and Pricing:

1 Penelope Hope; Happy Cushion – Ivory and Copper; £95.00

2 Oli and Grace; Ruby Dining Table Black; £1100.00

3 Tolly McRae; Picnic Rug/Chunky Blanket – Old Rose; £119.00

4 Cult Furniture; Cult Design Moda Armchair Copper Metal Legs; £89.00

5 Furnish.co.uk; Glass Bowl Table Lamp; £190.00

6 Red Candy; Menu Norm Wire Fruit Bowl – Copper; £42.00


SS17 Trend: Dark Tropics

In late 2016, Pantone announced that Greenery would be 2017’s colour of the year. However, it seems that a darker earthy green and turquoise have taken the interior space by storm.

The trend that has a Dark Tropics vibe, encapsulates the stunning variations of greens that can be found in a tropical rainforest or jungle.

Here at zero2one, we have an array of products that will spruce up your living space ready for Spring/Summer 2017.

Below are 6 products from our fabulous clients that will immediately transform your home.

 

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  1. The Alessi Fruit Mama Fruit Holder from Red Candy would be a perfect addition to any kitchen or dining table.

Hot trends of 2017: take off with Escapism

Happy new year all. Hope you’re enjoying the familiar comforts of your old office armchair, and diet’s evolution from endless turkey and ham sandwiches, to Mature Cheddar & Pret Pickle.

However, if you’re feeling that maybe you’re just not quite ready to return to the grind, that maybe you’d just like to check out for a while and watch from afar; this new year interior trend may be one you could get on board with.

The rise of ‘escapism’ in home design has been marked as a hot trend to watch in 2017, and it’s not hard to understand why.


SS17 Trend: Urban Tropics Garden Party

Outside may be gloomy and dark, but it is time to turn our heads towards a vibrant trend that has been forecasted for spring and summer 2017; Urban Tropics Garden Party.

The versatile trend can be added into an interior in either a minimal or bold way, with the style including fun pineapples, floral patterns, spring greens and more!

Our clients here at zero2one have amazing products that will allow you to add the lively look into your interiors.

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The Flamingo Table Lamp in Coral from Sisters Guild (1) is a gorgeously unique piece that acts as a fun ornament, and at the same time is a practical addition to your home.


Pantone Colour for Spring 2017

It is that time of the year again where we eagerly sit and wait for Pantone to release their spring and summer colour for the following year, but wait no more, the colour has been announced!

Pantone has released their spring 2017 colour and it is a vivid green, fittingly named Greenery.

The global colour authority describes this gorgeous shade as “a tangy yellow-green that speaks to our need to explore, experiment and reinvent.


Capturing the contemporary industrial aesthetic with Oli & Grace

A couple of weeks ago I had the pleasure of being invited out to a warehouse in the middle of a Newark industrial estate, for Oli & Grace’s four-seasoned shoot.

You may recognise the name from our social channels but if not let me fill you in.


Don’t Forget About The Colour Burgundy

With the weather getting chillier and the clocks turning backwards, the days are getting shorter and nights longer. The change of weather effects the colours we choose to wear, but not only this, the arrival of autumn alters how we want our home to look.

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Personalised Number One Vinyl Print; Betsy Benn; £35.00

 

 It has been noted that the ‘in the now’ colours are green and grey, but a colour that has been popping up on AW17 moodboards is the almost forgotten colour, burgundy.


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