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SS17 Trend: Dark Tropics

In late 2016, Pantone announced that Greenery would be 2017’s colour of the year. However, it seems that a darker earthy green and turquoise have taken the interior space by storm.

The trend that has a Dark Tropics vibe, encapsulates the stunning variations of greens that can be found in a tropical rainforest or jungle.

Here at zero2one, we have an array of products that will spruce up your living space ready for Spring/Summer 2017.

Below are 6 products from our fabulous clients that will immediately transform your home.

 

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  1. The Alessi Fruit Mama Fruit Holder from Red Candy would be a perfect addition to any kitchen or dining table.

Hot trends of 2017: take off with Escapism

Happy new year all. Hope you’re enjoying the familiar comforts of your old office armchair, and diet’s evolution from endless turkey and ham sandwiches, to Mature Cheddar & Pret Pickle.

However, if you’re feeling that maybe you’re just not quite ready to return to the grind, that maybe you’d just like to check out for a while and watch from afar; this new year interior trend may be one you could get on board with.

The rise of ‘escapism’ in home design has been marked as a hot trend to watch in 2017, and it’s not hard to understand why.


SS17 Trend: Urban Tropics Garden Party

Outside may be gloomy and dark, but it is time to turn our heads towards a vibrant trend that has been forecasted for spring and summer 2017; Urban Tropics Garden Party.

The versatile trend can be added into an interior in either a minimal or bold way, with the style including fun pineapples, floral patterns, spring greens and more!

Our clients here at zero2one have amazing products that will allow you to add the lively look into your interiors.

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The Flamingo Table Lamp in Coral from Sisters Guild (1) is a gorgeously unique piece that acts as a fun ornament, and at the same time is a practical addition to your home.


Pantone Colour for Spring 2017

It is that time of the year again where we eagerly sit and wait for Pantone to release their spring and summer colour for the following year, but wait no more, the colour has been announced!

Pantone has released their spring 2017 colour and it is a vivid green, fittingly named Greenery.

The global colour authority describes this gorgeous shade as “a tangy yellow-green that speaks to our need to explore, experiment and reinvent.


Capturing the contemporary industrial aesthetic with Oli & Grace

A couple of weeks ago I had the pleasure of being invited out to a warehouse in the middle of a Newark industrial estate, for Oli & Grace’s four-seasoned shoot.

You may recognise the name from our social channels but if not let me fill you in.


Don’t Forget About The Colour Burgundy

With the weather getting chillier and the clocks turning backwards, the days are getting shorter and nights longer. The change of weather effects the colours we choose to wear, but not only this, the arrival of autumn alters how we want our home to look.

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Personalised Number One Vinyl Print; Betsy Benn; £35.00

 

 It has been noted that the ‘in the now’ colours are green and grey, but a colour that has been popping up on AW17 moodboards is the almost forgotten colour, burgundy.


What you need to know about blogger outreach

Getting props from big names such as Harry Styles, Rita Ora or Cara Delevingne is a dream come true for most brands. But recent research concludes that it’s actually bloggers rather than celebrities that weld the most influence when it comes to promoting products and services.

 

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Blogger at work.
Pic credit: s4.favim.com

 

Blogging itself has become big business for the smart and savvy early adopters, with preeminent bloggers such as Zoella earning in excess of £50,000 per month.


Case Study – Red Candy

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About Red Candy:

Red Candy was launched in 2009, as the world’s first red-only website. We’re not joking; literally every product stocked from clocks & colanders, to mugs & magazine racks, was red!

However, at the request of customers, they soon decided to push forward and embrace colours from all ends of the spectrum.


A/W 16 Trend: Opulent Luxe

Now the sun might be shining outside but here at zero2one, we are turning our attention to the key autumn/winter trends (predicted by Unique Style Platform), which are just around the corner!

One of the main AW16 trends that has caught my attention is Opulent Luxe.

So if you’re not a fan of minimal style, this is the trend for you as the hoarder with ‘a taste for the finer things’ finally reigns supreme.

Opulent Luxe has a maximalist aesthetic inspired by historical interiors and mystical references.


Start your Christmas PR NOW!

It may be all summer sun, festivals and holidays outside, but at zero2one it is all about the AW16 trends and Christmas!

Hard as it may be to believe, the long lead magazines such as Livingetc, Ideal Home and Good Housekeeping are all working on their November issues and Christmas gift guides!

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If you want to be ahead of the pack this year, now is the time to start pitching your newest products and star buys to the press to increase your Christmas coverage.

For August only, we are currently offering 3 month Christmas campaigns.


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